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Thursday, May 16, 2024

Life is bigger in the 2024 Toyota Grand Highlander campaign

 “The campaign highlights the first-ever 2024 Grand Highlander, the latest addition to Toyota's bold SUV lineup,” said Lisa Materazzo, group vice president of Toyota Marketing at Toyota Motor North America. “Showcasing the beautiful design and spacious interior of the Grand Highlander, the campaign is inspired by the reality that life, with all its unexpected surprises, is pretty great.”

Toyota developed the Grand Highlander's integrated campaign with its Total Toyota (T2) model in mind. The T2 model integrates efforts to create a cohesive marketing approach that includes multicultural and mass market marketing.

The “Life's Grander in the Grand Highlander” campaign showcases a unified creative style across all of the ads highlighted below.

Media Placements
The “Life's Grander in the Grand Highlander” campaign will run across linear television, digital video, digital content, film, programming, paid social, audio and search. High-profile Network Prime, cable, Prime Novelas and sports programming includes Thursday and Sunday Night Football, Premium Soccer and the Billboard Latin Music Awards. Digital/video content includes partners such as Hulu, YouTube, MAX, Sensical and Pandora. Their partners include Bustle’s “Camp Romper,” Moveable Feast, Amazon, Uber Eats, and The Weather Channel, among others. Paid social media advertising spans TikTok, Meta, Snapchat, Reddit, LinkedIn, and Pinterest.

Campaign ads are available to view  here . For images and credits, click  here .

About the 2024 Toyota Grand Highlander
The  2024 Toyota Grand Highlander  is the latest and greatest addition to Toyota's successful SUV lineup. Available in three models with three powertrains—the balanced 2.4L turbo gasoline engine, the efficient 2.5L Hybrid, and the 362-horsepower Hybrid MAX for maximum performance—the Grand Highlander is perfectly prepared for the journey. road that awaits you.

Designed by Calty Design Studios and assembled exclusively at the Toyota Motor Manufacturing plant in Princeton, Indiana, the 2024 Grand Highlander has a starting MSRP of $43,070 for gas-engine models, $44,670 for the Hybrid, and $54,040 for the Hybrid powertrain. MAX.

As part of Toyota's diverse approach to its carbon neutrality goals, the Grand Highlander Hybrid and Hybrid MAX are two additional products that support Toyota's efforts to achieve a “Beyond Zero” future. Beyond Zero is Toyota's vision to achieve carbon neutrality with products, services and operations, as well as to find new ways to positively impact the planet and society.

Some key features are:

  • Available in three powertrains with adult-size third-row seating and ample cargo space
  • Hybrid and Hybrid MAX powertrains to reduce carbon emissions
  • Powerful performance with 362 horsepower from the Hybrid MAX system
  • Available technology such as traffic jam assist, Head-Up Display (HUD) and digital rearview mirror
  • JBL® Premium Audio System
  • Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA)

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